Amnesty International

Top 3 facts

  1. The site has had over 300,000 appeals in over 200 regions
  2. The actions taken has risen by 1200% since the re-launch
  3. The Activism Center only took 1 month to develop

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A rapid delivery project to extend and enhance one of the biggest and most high profile web sites – with highly successful results


A rapid delivery project to extend and enhance one of the biggest and most high profile web sites – with highly successful results Amnesty.org contacted BrightLemon seeking a way to improve the current user interaction and get people from around the world involved in its causes. To achieve this goal, the designed solution needed to promote a call to action and inspire others to make a difference. To accomplish this, the site needed a central area, which would allow members to coordinate with other activists around the world and encourage widespread involvement. The implemented solution stems from the perspective of the activist user journey. The areas of focus were based on what would inspire a user to not only register, but to get involved, to feel inspired and to stay active within the Amnesty International community. If the redesigned social network could tap into the passion for issues shared by the Amnesty International community, increased activism would be imminent! The core of this ability to motivate users lies within the “actions” referred to throughout the Activism Center. Users can easily see how many actions they, as a community, have had both for individual campaigns and in total since the launch. This approach connects the user to the common goal of the community: to take an active stance on human rights issues. The center allows for different levels of action, in order to appeal to a wider audience and allow varying levels of participation. In the three months since launch, the number of actions has nearly doubled, reaching over 122,000 actions at the time of writing. This boasts a rise of approximately 1200% when compared to actions taken prior to redevelopment. Special thanks to: Owen Pringle, Kinda Youssef, Orizu Nwokeji and Michael Chick Weblink: www.amnesty.org/en/activism-center

Key features include:


Appeals for action

Being the main addition to Amnesty International’s new Activism Centre, actions enable the user to appeal in favour of a particular article which promotes human rights.

Populated with online petitions, articles and campaigns, The Activism Centre is a hub of Amnesty’s online communication, voicing the concerns of large political issues. A button at the bottom of each article reads take action and allows the un-registered users to post an appeal on the article.


CiviCRM Integration

Being one of the biggest human right organisations, Amnesty International has large activist correspondence requirements. Because of this, the sites backend data system was integrated with CiviCRM.

When an action takes place in the Action Centre, a record is stored against the respective contact in CiviCRM. If a contact does not already exist, it will automatically be created.

Reports can then be made in the CiviCRM reporting systemt. These reports make it easier for Amnesty to keep track of actions data.


Total actions taken

Users can see how many actions have been taken, a count of how many users have filed for appeal on an issue is visible on The Activism Center page.

All articles have an individual count for how many actions have been taken.


  • 11 May 2012
    16 May 2012

    Hundreds of Romani families are trapped in a cycle of forced evictions in Italy.

    Forced eviction of Romani families living in an informal camp in via Severini, in Rome, on 26 March 2012.© Amnesty International

    Hundreds of Romani families are trapped in a cycle of forced evictions in Italy. Children, men and women living in informal camps are being evicted almost on a daily basis without any legal protection. Very often such forced evictions make them homeless.

    Even Roma living in authorized and tolerated camps are at risk of unlawful evictions. “Nomad Plans”, foreseeing the closure of several camps in Rome and Milan, were devised under the “Nomad Emergency”, a discriminatory state of emergency adopted in May 2008. Although the “Nomad Emergency” was eventually declared unlawful last November, authorities are still committed to carrying those plans forward, instead of providing remedies to those who suffered  violations, including through segregation in substandard camps, forced evictions and a decrease in security of tenure.

    The Italian government has a responsibility to respect, protect and fulfil the human rights of the Roma, including their right to adequate housing. But six months after taking office, the government still has to show its commitment to protecting the rights of the Roma with deeds, and not just with words.

    Call on the Minister of Interior and the Minister for Cooperation and Integration to fully respect the rights of Romani children, women and men in Italy.

  • 30 Apr 2012
    30 April 2012

    India has a historic opportunity to help reduce human suffering caused by a poorly regulated arms trade. Call on India to sign up to an Arms Trade Treaty that contains strong provisions to protect human rights.

    India has a unique and historic opportunity to help reduce the human suffering and instability caused by the reckless and poorly regulated trade in weapons, munitions and military and security equipment.

    In July 2012, India along with other States will gather at the UN for the final round of negotiations on an Arms Trade Treaty (ATT). India must ensure the treaty has a “Golden Rule” to help protect human rights. This rule should require States to employ a rigorous, objective, case-by-case risk assessment of a proposed transfer or sale of arms. Such assessments should ensure that these arms will not be used to commit or facilitate serious violations of international humanitarian and human rights law. An ATT without the Golden Rule will be meaningless. The treaty must also cover all conventional arms, all types of trade, transfers and transactions and have strong implementation mechanisms.

    Disturbingly, global society has no treaty to ensure the strict control of the international trade in conventional arms. That's why governments can easily license irresponsible arms flows to fuel human atrocities and abuse.

    India’s citizens have suffered repeated armed attacks and India has stated that its security interests have been “affected by illicit and irresponsible transfers, especially of small arms, light weapons and explosives.”

    By signing up to a “Golden Rule” in the Arms Trade Treaty, India will show that it is truly committed to ensuring the security of its own citizens and that of the world.

    Please sign this petition to the Indian Minister of External Affairs S.M. Krishna urging India to support the “Golden Rule.”

  • 5 Apr 2012
    01 May 2012

    Abuzar Al Amin was convicted on charges believed to be politically motivated, sentenced and subsequently released on bail. He is limited in his capacity to work and cannot write for his newspaper anymore. Call for all charges against him to be dropped.  

    Journalist Abuzar Al-Amin, from Rai Al Shaab newspaper holds a placard reading 'Freedom of Expression... constitutional right' ©Private

    Abuzar Al Amin, former deputy editor-in-chief of Rai Al Shaab, a Sudanese newspaper affiliated with the opposition Popular Congress Party, was arrested in May 2010. Rai Al Shaab’s office was raided and shut down by the National Intelligence and Security Service (NISS) the following day. He was convicted and sentenced to five year’s imprisonment on 14 July 2010 under articles 50 and 66 of the 1991 Criminal Act, for “undermining the Constitution” and “publishing false news” in relation to articles he wrote that were considered critical of the government. One article was an opinion piece, which claimed that the Sudanese President Omar al-Bashir did not enjoy wide support among the population. In May 2011, the Supreme Court reduced his sentence to one year and his release was marked for 3 July. The NISS brought a further two charges against him two weeks prior to his release date.

    Abuzar Al Amin was finally released on bail on 22 August 2011. However, the charges against him have not been dropped and he has not been brought before a court. As a result, he is currently limited in his capacity to work due to the risk of re-arrest. His newspaper Rai Al Shaab had been reopened in October 2011 but was shut down again on 2 January 2012.

    Abuzar Al Amin was considered a prisoner of conscience at the time of his detention, during which he was held incommunicado and reportedly tortured and otherwise ill-treated by the NISS.

    The right to freedom of expression has long been curtailed in Sudan. In the last two years, the government’s intolerance to dissent intensified, and with it, the repression of all vocal critics of the ruling party. Journalists facing criminal charges like Abuzar Al Amin constantly fear arrest and intimidation.

    Amnesty International is calling for all charges against Abuzar Al Amin to be dropped, including the charges brought against him in July 2011, which are believed to be politically motivated.  Join us in demanding an end to these violations.

    TAKE ACTION

    Send an email to the Minister of Justice in Sudan, Mohammed Bushara Dusa, urging him to drop all charges against Abuzar Al Amin.

  • 3 Apr 2012
    03 April 2012

    On 17 December 2010, approximately 350 people (76 families), the vast majority Roma, were forcibly evicted by local authorities from Coastei Street, in the centre of the city of Cluj-Napoca, Romania, in violation of Romania’s international human rights obligations.

    New Pata Rat area in Cluj-Napoca –Romania  © Joshua Tree Photography

    On 17 December 2010, approximately 350 people (76 families), the vast majority Roma, were forcibly evicted by local authorities from Coastei Street, in the centre of the city of Cluj-Napoca, Romania, in violation of Romania’s international human rights obligations.

     Forty families were re-housed in new housing units on the outskirts of the city in the New Pata Rat area, close to the city’s garbage dump and a former dump for chemical waste. The housing provided is inadequate. “The room is very small; the water from outside is coming through the walls. It is really bad, it is a nightmare…This is no place to stay with a family…Next to me, there is a family with 13 people, including 11 children, who live in one room”, said Marius*, one of the Roma relocated to the new houses. No hot water or gas connection is provided, although water, sewage and electricity are supplied.

    The other thirty six families were not provided with any alternative housing. While seven of them are being hosted by relatives who were allocated rooms in the housing units, the remaining twenty nine families maintain they were allowed by the municipality to construct improvised homes on the plot near the housing units. “I have just a piece of land and I built [the house] from materials gathered from the garbage. I froze the entire winter because [the house] is not insulated”, said Lia*. The families have no access to water, sanitation and electricity. With only a verbal agreement from the municipality and no formal title to the land, they lack security of tenure and live in daily fear of eviction and of losing their homes again.

    The closest bus stop is approximately 2.5 km away, severely impacting their access to education, employment and other essential services. People from the New Pata Rat also reported deteriorated health after the eviction and the relocation. “Everywhere you go around here, all you see is garbage and a strong smell that affects our health day by day” said Aura*.

    The families, together with local activists, have repeatedly raised their concerns regarding their living conditions with the municipality of Cluj-Napoca. The requests are yet to be met by the local authorities who so far have not remedied the human rights violations suffered by people forcibly evicted from Coastei Street and relocated to New Pata Rat. The consequences of the forced eviction continue to affect them and they fear that they will remain abandoned by the authorities.

    * Names changed to protect identity

    Send an email to the mayor of Cluj-Napoca. A copy of your email will also go to the Ministry of Regional Development and Tourism – responsible for housing.

  • 22 Mar 2012
    22 March 2012

    Teacher Johan Teterissa is serving 15 years in prison for taking part in a peaceful protest in Maluku, Indonesia. He is one of 90 prisoners of conscience in Indonesia.

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    Johan Teterissa was arrested in June 2007 for his part in a peaceful protest during which the Benang Raja flag – a banned symbol of Maluku independence – was raised. He was tortured by police and continues to suffer from internal injuries as a result. He is a prisoner of conscience and must be immediately and unconditionally released, along with all other prisoners of conscience in Indonesia.

The first stage of Phase One rolled-out in April and initial results have been extremely encouraging. The original Take Action facility on Amnesty.org presented users with needless barriers-to-entry, resulting in only 50,000 actions being taken in just under two and a half years. In the two months since launch, the number of actions has nearly doubled, reaching 96,000 actions at the time of writing, a rise of approximately 1200% compared to actions taken prior to redevelopment -

 

Kinda Youssef Al- Lama: Amnesty International, Project Manager