New Covent Garden Market
Top 3 facts
- New Covent Garden Market is the largest fruit, vegetable and flower market in the UK, covering 57 acres
- New Covent Garden Market employs 2,500 people, providing 40% of fresh fruit in London
- The webiste has attracted over 1000 active traders and users since the launch in 2010
CGMA tweet
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@girlbutcher sorry for slow reply. Yes we work with MG&Sons. Anything we can help with?
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Lovely eat-in-colour spread of #freshproduce from @ChefsConnect for the new Lurpak ads. Well done Paul! #ncgm t.co/RNyrhQaB
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@adage
Being the largest fruit, vegetable and flower market in the UK, New Covent Garden Market is home to over 200 businesses, employing over 2,500 people and providing 40% of fresh fruit & vegetables eaten outside of the home in London.
They wanted a new online solution which drew upon all these figures by including social networking capabilities which allowed employers, members and traders the ability to communicate and advertise their services. The main objective of the social networking solution was to grow and enhance the existing, thriving market community.
Around the objectives emerged ideas for some robust social networking features which would heighten and expose the markets community. A very visually appealing layout was created along with profiles, feeds and events to help draw visitors into the site and show its activeness.
Developed over a number of months and working closely with the New Covent Garden team we managed to create a dynamic and innovative website that acted as a hub of communication for all New Covent Garden traders.
The site includes social networking functionality which has heightened communication between traders, members and employers and has already attracted over 200 users.
Special thanks to: Alastair Owen and Emma Bennett
Weblink: www.newcoventgardenmarket.com
Key features include:
Trader ProfilesEach trader has their own profile on the New Covent Garden site, traders are stall holders within the New Covent Garden market and they can promote and update their news through their profile. Each trader can enter a directory of information on themselves, which then helps users and customers contact the organisations. This included Trading type, Trader Address, URL, Tel, Fax and Email. |
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Trader DirectoryThere are over 200 traders on the site and searching for a particular trader or product was a difficult task to facilitate. We came up with two options when searching for a trader, one via categories (flowers) and the other via a A-Z search facility – allowing people to find traders by their name on the traders directory page. Even if you want to find either one trader or a bunch of traders which specialise in one category for example, beef – you will find them! |
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EventsThe New Covent Garden has an events calendar which allows market shows, conferences and annual events to be added. Admin has the ability to enable signups for any event which requires them, registered users are then able to sign up to an event which they are attending and receive notification emails. This then presents admin with an attendee list, allows them to send automated emails and have event registration enabled. |
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ForumThe forum provides a number topics which members can exchange information on. Being updated daily with up-to-date news discussions, it encourages communication between users along with providing another portal to exchange company details. It also allows New Covent Garden Market to post job advertisements and have feedback from the marketing community. |
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