Europe's leading social media event. Two day event featuring four dedicated conference streams, workshops and exhibition.

• Conference streams include: Social Media World Forum, Enterprise Social Media, Social TV , Mobile Social Media Cloud Computing Congress.
• Featuring key speakers from global brands, organisations, social networking publishers and developers, pioneering social media leaders, agencies, content producers plus many more.
• They latest in brand engagement using social media, social media monitoring tools, new avenues for social network advertising, and building community based management in your brand.
• Social media gaming & virtual currencies. Building social media apps - and understanding the market for virtual good and virtual currencies. The opportunities for brands within social gaming.
• The impact of social media on politics, the impact Twitter is having in politics and celebrity domains, and the role of social media within PR
• Free to attend exhibition only pass available - click here
• Facebook Developer Garage & Workshops - More info
• Ecademy Workshop: An Introduction to Social Networking - More info
• Over 1500 attendees already pre-registered!

About Social Networking

Communicating via social networks is becoming a way of life for many of us, whether we are using them to chat to our friends, progress our careers or to discuss our hobbies, it is clear that social networking is challenging face-to-face is communication. Virtual communities for business allow individuals to be accessible. Networks improve the ability for people to advance professionally, by finding, connecting and networking with others. Social networks present an enormous opportunity. For firms with little money to spend, the web sites can be a cheap, efficient marketing tool. Todays climate of online interactivity offers businesses an opportunity to supplement traditional, above the line marketing methods with tactical, targeted messaging aimed at influencing customer buying decisions. By tapping into a culture of advice, relating good and bad experiences and relaying the latest news, brands can take advantage of the huge numbers of people using these sites. This promotes their product, and keeps readers informed of developments, launches and special promotions. Users of social network sites won't shy away from letting people know about their positive buying experiences, and with the sheer number of people in the community, 'word of mouse' promotion has never had such reach. Brands willing to dip their toe in, have found success by playing on specific themes which tap into popular culture. If executed well, brand positioning on social networking can reap similar rewards and help SMEs to achieve sales growth, increased brand awareness and most importantly, endorsement amongst their target audience. However, there are warnings to heed. If too little respect is paid to the conventions of the community, where quality content is essential for success, then the users of social networking sites can just as easily deliver a knockout blow to a business as they can champion it.