E-commerce (sometimes referred to as Electronic commerce or e-business) allows businesses to distribute, buy, sell, and improve the marketing of products, services and goods over the internet.

The main business benefits of having “24/7” opening hours and reaching a wider audience, coupled with the key customer benefit convenience make online shops extremely popular.

Basic features include shopping baskets / carts and secure payments. More advanced features can include mobile commerce, subscriptions to receive updates, multi currency support, shopping history records, customer reviews, best-seller lists, wish-lists and ”if you liked this, you may like…” and “other people who bought this, also bought…” features.

Integration between your stock and content management systems is key to ensure you can keep the site up-to-date at all times.

While most e-commerce sites contain standard elements such as product categorisation, search tools and payment, the key to the success of e-commerce sites is usability. Keeping to industry best practices and using secure integration between Drupal content management systems (CMS) and Magento e-commerce systems, Brightlemon e-commerce sites include Noodoll and Shaolin Temple. Detailed analytics and statistics that are always available in real-time in the user friendly CMS allow for simple site management.