With the rise of social media and the web 2.0 phenomenon there are new and innovative ways to engage both businesses and consumers. As a result, there are a plethora of channels to explore. However, with all these choices what is the best move for your business online? With so many choices faced by SME's to enterprise businesses, knowing what is out there, what works best with web 2.0 deployment is paramount to the budget holder. One of the major challenges faced by SMEs and Enterprises are the feasibilities in adopting and successfully deploying web 2.0 into their business. The next hurdle is what strategy to take and then down which channel. The aim of this conference is to address these concerns and to guide business owners into the benefits of adopting web 2.0, using best practice and how to implement it successfully